We are proud to introduce a bold new image for one of our most popular ranges to reflect the changing times. The Estate wine range has received a new look for its packaging in the form of redesigned labels on its bottles and updated cartons. It is the first makeover the brand has received in four years and we are hoping the makeover will prove popular with existing fans of the range, as well as helping to attract a whole new generation of wine drinkers.
With the 25-40 market firmly in mind, we have chosen an eye-catching abstract illustration for their new labels, designed to represent the beautiful views from the estate of the gum trees beside the Murray River. The natural environment is being featured in a distinct move to boost the profile of not just our own estate-grown wines but the entire Mildura winemaking region as a whole. The branding is being updated with the aim of making the range more accessible whilst still reflecting the high quality the wines produced at the Estate are renowned for.
The new design has been the cause of a great deal of anticipation and excitement for the team behind the wines. Chief Winemaker and Managing Director Anthony Murphy commented: “We’re proud to introduce this new look – it gives our wine a modern, contemporary feel. We feel it’s a design that truly stands out from the crowd.”
The new design has been rolled out across six of the classic Estate wines – Sauvignon Blanc, Pinot Gris, Chardonnay, Pinot Noir, Merlot and Shiraz. The new look is now available from Cellar Door.